Trends are things that keep us interested in the world of hair, they can inspire us, define us help our businesses grow and make money with. Not so may years ago Trends would filter down from the catwalk into a magazine and eventually onto the high street ( remember that brilliant scene in the Devil wears Prada). That has all changed with social media, especially Instagram and Pintrest,and online fashion sites. I personally have done well by introducing a perceived trend Balayage to the UK market but that was an aready established techniquee in France and USA It just hadn’t caught on in the UK.
we live in a digital age and we are hairdressers who need to showcase our work, but are we showcasing it well and doing enough? All the product companies have content for us to use but that isn’t always reflective of you. ive found Instagram a great tool to showcase before and afters and the video option is brilliant, but that’s not enough for me, and so for the last 4 years i’ve taken to doing my own shoots, and have learnt many things along the way.Collections can be shared over a huge army of platforms, you can submit them to trade magazines ,use them on your website ,in your shop window, put them up on facebook,instagram,and also on the many platforms dedicated to the hairdressing industry. You can also submit them for competitions.
Collections can be expensive, but there are ways to bring those costs down I think for my first balayage one the costs where the photographer who is brilliant and i love working with hime and the MUA who again rocked it. here are my tips on shooting on a budget
The Pro difference part 2
The other month we where talking numbers, From decline in salon visits and how we under index in every colour except blonde to the shocking amount of women who feel they can get the same colour at home as the salon and those tricky mixers who do colour at home and in the salon .This month i’m going to share some ideas and thoughts on how to get women women back into the salon
Across all colour shades women have told us through a loreal professional survey that they want from colour, the biggest desire is that it looks natural, rich.even,different tones, subtle tones and many others but the stand out was natural
There have been may controversies over the bonding market in the UK especially over who was responsible for the final mix neither the colour houses or the bonding companies would take responsibility for the end product which left us the hairdressers responible and in a precarious position. With the help of The Hair Council and Just hair Insurance, Sophia Hilton and myself we finally managed to change that with some insurance companies,I myself have never been a fan of one size fits all and so I used them as stand alone treatments until L’oreal launched smartbond a bonding kit that had been tested on all its haircolour products finally it felt safe to use
I’ve been thrilled with the results, more shine,stronger feeling hair and clients have been loving it. Of course its brilliant in my prelightners for Balayage but also amazing in regular colour, because of the way it works their is less fade in colours which is brilliant and on those balayaged ends they feel stronger than ever. But like anything else its not a miracle if you wouldnt colour the hair inf front of you because its so damaged then dont think smartbond will make it okay, you will still need to focus on getting the hair back into good enough shape before attempting to colour and so your smartbond can be used as a stand alone treatment. You don’t need to increase the volume of developer or extend the development time, which is a huge thing for me and a win win for clients.
This summer, all eyes will be firmly on Rio for the Olympic games, but it’s the beautiful Brazilian girls’ hair colour that’s caught my gaze. I’ve just returned from my client Ana Beatriz Barros beautiful wedding and while I was there I was struck by how so many of the Brazilian supermodels have beautiful, healthy, done-but-not-done colour. This super natural, barely there colour is the new suit all shade – just as make-up has moved past contouring to non-touring, and Kate Moss is creating her favourite nude lip colours for Rimmel, barely there hair is the new colour to covet. Balayage is the perfect way to lighten up for a super natural summer look while keeping the hair lovely and healthy – a key element in the Brazilian girl look. Healthy colour is so important – there’s nothing sexier than a shiny, natural shade, and Ana’s Balayage gives sun kissed ends with some brighter shades around the face, which work really well for the camera as well as in real life.” ‘Healthy’ really sums up the Brazilian poster girl – healthy, strong body, beautiful healthy luxurious hair. If you’re not quite there on the hair strength then I can’t recommend Viviscal Professional enough, it’s a simple food supplement to feed your hair and I’m seeing amazing results in my clients who have been using it for at least 3 months.
I had a great time at Pro hair live Manchester and London talking the business of colour to a really engaged audience over the next 2 articles i’m going into a little more depth for you there is so much information i can’t get it all into one article but if you are hoping to grow your colour business there are some amazing facts and figures, i hope it helps you grow you colour revenue thanks to my friends at Loreal for the stats