The best professional colour products – Chromative

How could I write about my favourite hair colour products without talking about this little gem called Chromative which used to go by the name Symbio?

Symbio was never launched in the USA so I was a little unclear about what it was. I had used a similar product called ARTec in the States, but a morning spent with my friend Graham Crook from L’Oreal and all was put right. It has recently been relaunched as Chromative in the UK and now comes in 19 shades (this does lack a few colours I would go with, but it meets all sorts of needs).

Chromative has unique technology with direct-dye molecules. It does not lighten and does not penetrate into the hair, thus avoiding regrowth lines and it shampoos out after 10 shampoos depending on the porosity of the hair.

The effect of CHROMATIVE is temporary, what we might call a semi-permanent hair colour because the direct dyes are gradually washed out while the natural pigments are preserved. It’s perfect to refresh a lived in balayage.

What the product says:

The packaging

CHROMATIVE
Shades to complement your natural or coloured hair with beautiful shine and condition.
HAIR TYPE
Consumers that want a fresh taste of colour without long-term commitment.
RESULTS / EFFECT
Beautiful shades. Condition and shine. No hydrogen peroxide. No ammonia. Lasts up to 10 shampoos. Perfect for those who like to change their look regularly, or want to try colour for the first time. Colour POP Services keep hair looking fresh and up to date.
TECHNOLOGY
Chromative is a fantastic treatment service. The advanced conditioning formula leaves the hair: feeling replenished, looking unbelievably shiny and with an add of colour.
DEVELOPMENT TIME
Depending on the service provided by your professional hairdresser total service time may vary.
COVERING 30 % GRAY

From all my testing, this product lives up to the hype. It’s so easy to use – for colour correction, glazes for balayage and the clear is an absolute must for superb shine.

If you want to tweak this product, you can apply it to the root and put under heat. You’ll get superb coverage, but that will incur a regrowth line and if I really wanted that kind of result I would go with another product.

The versatility and ease of use makes this a must in my colour area and if you’re clever – or know a clever person – a few tweaks can give you an amazing luminous result (I’ll share that trick one day – in the meantime get playing!).

Fancy discovering more of my favourite colour products? I share all my exclusive tips and tricks of the trade on my exclusive balayage training courses. 

This post was updated in Sept 2018.

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