we live in a digital age and we are hairdressers who need to showcase our work, but are we showcasing it well and doing enough? All the product companies have content for us to use but that isn’t always reflective of you. ive found Instagram a great tool to showcase before and afters and the video option is brilliant, but that’s not enough for me, and so for the last 4 years i’ve taken to doing my own shoots, and have learnt many things along the way.Collections can be shared over a huge army of platforms, you can submit them to trade magazines ,use them on your website ,in your shop window, put them up on facebook,instagram,and also on the many platforms dedicated to the hairdressing industry. You can also submit them for competitions.
Collections can be expensive, but there are ways to bring those costs down I think for my first balayage one the costs where the photographer who is brilliant and i love working with hime and the MUA who again rocked it. here are my tips on shooting on a budget
1.A mood board to set the ideas and looks down so that you have a clear vision and everyone understands what the concept is. I always use Pinterest for this but keep the board private and only invite the people i’m working with to see it. the more time you spend on this the better and it costs nothing
2.Models can be expensive if you go through an agency and many don’t want their girls to have coloured hair. for my first few collections i’ve found pretty girls who did it for free and ive looked after them. they become in house models, sourcing the right one can be difficult but gumtree works as well as local universities and head hunting on the high street, go outside a top shop or river island any store thats fashionable you will find people. Good skin and hair are important factors to consider and maybe take a picture if the say yes to see if they photograph well.
3.Location, hiring a place for a shoot requires time and again can be costly but a plane backdrop can be totally effective and you could shoot in the salon
4.Photographers, these guys need to make a living but quiet often new photographers are looking to build their books so they might do it for less or for free if they can use the images themselves. They will also have backdrops for you to use and will have access to lighting that will be needed. and you will need portrait shots for magazines.
5.clothes styling. If you cant afford a clothes stylist, then either keep it simple or just do head shots, my first collection i had the model wear a strapless bra and we just shot below the shoulders the pictures where brilliant and one even got into vogue.
6.hairstylists, i’m a colourist so i need to work with hairdressers to style the hair in the salon its a great team building session working on a shoot and the hairdresser can also use the images but if you cut and colour then do it yourself at no extra cost.
6.MUA, also adds to the price but you do need one, again some people are trying to build their books so cost could be lowered by collaborating with someone new to the game
7.video, this again can be expensive but use your smart phone to do 30 second videos that you can use on instagram the whole behind the scenes vibe, and take loads so you get some great content
8.This costs nothing but its a good rule don’t share too much till the final pictures are finished , when you get them back you can start posting all the other stuff you have, its hard because its an exciting day but less is more gives the final images more impact
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