Trends are things that keep us interested in the world of hair, they can inspire us, define us help our businesses grow and make money with. Not so may years ago Trends would filter down from the catwalk into a magazine and eventually onto the high street ( remember that brilliant scene in the Devil wears Prada). That has all changed with social media, especially Instagram and Pintrest,and online fashion sites. I personally have done well by introducing a perceived trend Balayage to the UK market but that was an aready established techniquee in France and USA It just hadn’t caught on in the UK.
This is what Trend means
1 a general direction in which something is developing or changing: an upward trend in sales and profit margins.
2 a fashion: the latest trends in modern dance.
3 a topic that is the subject of many posts on a social media website within a short period of time: for more than 20 days in a row, most of the top Twitter trends were Olympics-related.
verb [no object]
1 change or develop in a general direction: unemployment has been trending upward.
• (especially of geographical features) bend or turn away in a specified direction: the Richelieu River trends northward to Lake Champlain.
2 (of a topic) be the subject of many posts on a social media website within a short period of time: I’ve just taken a quick look at what’s trending on Twitter right now | (as adjective trending) : today’s top trending topics.
Old English trendan ‘revolve, rotate,’ of Germanic origin; compare with trundle. The verb sense ‘turn in a specified direction’ dates from the late 16th century and gave rise to the figurative use ‘assume a general tendency’ in the mid 19th century, a development paralleled in the noun.
In this fast paste world the word trend is being thrown around at everything, 2 posts on instagram that catch the eye suddenly become the latest and its just not true, to me it feels forced, there is no room for it to be nurtured until the next fast thing comes along, So naming something doesn’t always make it something new to fashion, it could be simply fantastic work.
The Balayage or freehand movement has totally changed the UK market in fact really the global hair market and you can see that evolving on social media and it is a totally different approach to foil, but the reality for me is that the placement and application of colour and the colour choice that make trends and they need time and nurturing from us. Is 2017 going to overload us with all these trends and micro trends or are we going to be able to see through the trees into the field, So lets focus on producing great beautiful hair with brilliant placement and clever colour choice and keep our eyes out for genuine trends.
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