Recently I was invited to hear Josh Wood talk at a Redken event, a rare opportunity to listen to an industry icon talk. The subject got onto trends and what Josh thought; it was so interesting because he also feels that because the technology of colour, either from a box or a tube, is so good and getting even better, the only thing that’s going to distinguish us from our competitors is the application. Given that most hairdressers say they do balayage and to some interpretation they do, what sets one apart from the other? APPLICATION. It’s the same for most commercial looks now because the colour choice is what fans the instagram story, but it’s the application that makes it look amazing.
Many consumers can be confused by ombre and balayage, mainly because the lines are blurred and not all colourists know the difference . The number one rule for colorists should be “know your techniques” as there are so many and the consumer is know super informed on trends, so a basic understand of whats going on is so important and is what I would call the “pro difference”
Last year 442 trend where identified on social media , so putting your tools down at 6pm isn’t going to work, we all need to be doing our research after the day is done.
Ombre is a colour technique it means to shadow and goes from dark to light in a very soft graduation of color, no harsh lines anywhere. This technique works best on longer hair with few layers, and I always love to put a face frame of balayage arround the face for maximum Impact and to connect the whole look. Its done with Pre lightner and can be as soft or strong as you like as long as the transition from dark to light is seamless
Trends are things that keep us interested in the world of hair, they can inspire us, define us help our businesses grow and make money with. Not so may years ago Trends would filter down from the catwalk into a magazine and eventually onto the high street ( remember that brilliant scene in the Devil wears Prada). That has all changed with social media, especially Instagram and Pintrest,and online fashion sites. I personally have done well by introducing a perceived trend Balayage to the UK market but that was an aready established techniquee in France and USA It just hadn’t caught on in the UK.