Who Said Commercial Colour Was Boring? part 2

Recently I was invited to hear Josh Wood talk at a Redken event, a rare opportunity to listen to an industry icon talk. The subject got onto trends and what Josh thought; it was so interesting because he also feels that because the technology of colour, either from a box or a tube, is so good and getting even better, the only thing that’s going to distinguish us from our competitors is the application. Given that most hairdressers say they do balayage and to some interpretation they do, what sets one apart from the other? APPLICATION. It’s the same for most commercial looks now because the colour choice is what fans the instagram story, but it’s the application that makes it look amazing. read more

THE BALAYAGE EFFECT

A few years ago, salon colour menus were stuck in a rut, with uninspiring colour descriptions like ‘T-bar’ and ‘half-head highlights’ that don’t speak to the consumer. These techniques were one-size-fits-all colours that didn’t take the individual client into account and which made colour a chore. read more