I had a great time at Pro hair live Manchester and London talking the business of colour to a really engaged audience over the next 2 articles i’m going into a little more depth for you there is so much information i can’t get it all into one article but if you are hoping to grow your colour business there are some amazing facts and figures, i hope it helps you grow you colour revenue thanks to my friends at Loreal for the stats
Not so long ago a salon colour menu was very simple and was typically boring and in many ways uninspiring
the art of a consultation
A startling fact was shared with me recently by my friends at l’oreal professional
’97 out of 100 hairdressers claimed to give a consultation with every client at every visit’ well that sounds brilliant doesn’t it but then
only “7 clients out of 100 surveyed say they ever had one !” thats one massive shift in perception and if we are going to get those million women who say they would come back to the salon if they could get their colour shade right we are obviously not hitting the mark. The consultation is overlooked by many and and incredibly important part of any colour service.
Recently I decided to review my consultation process with people booking in and then not showing up which basically wastes my time and costs me money i decided to start charging for the consult, but that could be redeemed against the service if the client chose to book in. If its free it often has no value so i chose to add value to this aspect of colour and its been really effective. All new clients have to come in for a consultation and it also allows me to do a skin allergy alert test killing 2 birds with one stone so to speak. What does a consultation look like with me you might ask?
1.I always greet the client with a handshake and introduce my self, its gracious and a smile never goes amiss
2.I always offer to carry their handbag to the consultation chair, it shows indirectly, respect and that i am here to look after her
3.I always sit on a stool next to them and lower than them for the initial consult otherwise if i’m looming over them it can be intimidating for the client and I want her to be relaxed so we can talk freely, its a great time to offer them a drink
Hair colour is emotional and many clients come with a wealth of knowledge that they can dispart with from what gone wrong in the past and what they are looking for, don’t reject that use it
4.I’m a huge fan of Pintrest and have many boards from Balayage to red, blonde and brown with all varying tones. A picture tells thousand words and gives the client a massive choice of ideas to discus, to be honest i’m usually surprised if a client doesn’t bring in any images herself – its the 21st century guys
5.Don’t just ask the basics, like what do you want, ask leading open questions such as commitment for time and money someone might not realise the costs and time a certain look would be, I always ask whats their fantasy hair colour
6.In this fast paced world clients often think they can go from A to Z in one sitting, the reality is different I don’t have 8 hours to spend on one client and as Tracey cunningham explained in American Allure it took her 2 years to get Khloe Kardashian from sultry brunette to her now super blonde, so do talk about the journey and manage the expectation of the client
7.Always be truthful about what can be done in one appointment and talk about the journey of the colour service and especially fully quote the price
8.Consumers these day are say so make sure you are up to date on all the latest buzz words and trend, do know the difference between balayage and ombre make sure you know a baby light to a classic foil, strobing to contouring, we shouldn’t be caught out by something that is current or a micro trend
9.Women want to be advised this is where as a colourist I can upsell by diagnosing the right shampoo and treatments, where I can recommend someone to cut it , maybe it needs cutting first because the placement of colour is dictated by the haircut . We are the professional and we should know whats right for that client.
10.Finally once a plan of action has been agreed on you can then do your skin allergy alert test and then go book the appointment with a clear vision and make sure its 48 hours after the allergy alert.
As I look back over the year it’s scattered with highlights (no pun intended!) It started with a bang with the launch of Jack Howard at Paul Edmonds, and what a brilliant collaboration it’s been. Working alongside such a caring talented man with a brilliant team where everyone has made me feel so welcome has just been fantastic.
The recent rise of the Dandy in fashion can only be a good thing for hairdressers and barbers because with that comes a huge opportunity to up-sell product and colour.
Red is the current IT girl micro colour trend or so it seems, we can’t open a magazine without reading about it and even the Daily Mail did an article on it earlier in the year (more about that later).
My lovely client Clara Paget has gone back red, who is filming the hit USA show Black Sails which you can now see on Amazon here in the UK. Ronze ‘a red bronze’ is trending in the USA a getting a slight look in here in the UK