Trends are things that keep us interested in the world of hair, they can inspire us, define us help our businesses grow and make money with. Not so may years ago Trends would filter down from the catwalk into a magazine and eventually onto the high street ( remember that brilliant scene in the Devil wears Prada). That has all changed with social media, especially Instagram and Pintrest,and online fashion sites. I personally have done well by introducing a perceived trend Balayage to the UK market but that was an aready established techniquee in France and USA It just hadn’t caught on in the UK.
I had a great time at Pro hair live Manchester and London talking the business of colour to a really engaged audience over the next 2 articles i’m going into a little more depth for you there is so much information i can’t get it all into one article but if you are hoping to grow your colour business there are some amazing facts and figures, i hope it helps you grow you colour revenue thanks to my friends at Loreal for the stats
Not so long ago a salon colour menu was very simple and was typically boring and in many ways uninspiring
The recent rise of the Dandy in fashion can only be a good thing for hairdressers and barbers because with that comes a huge opportunity to up-sell product and colour.
More and more directors are asking for authenticity from actresses when it comes to hair colour , and so wigs are being put to one side and the directors are asking for the hair to be coloured, great for our industry a little harsh on the actress if she’s going from one role to the next and different colours., But on screen it looks much more realistic than a wig even a good wig.I think they can always add pieces to the look but the majority is the actresses hair
last year I took Suki Waterhouse Brunette knowing full well that I would have to take her back blonde at the end of the film. Given this I wanted to make the transition as smooth as possible, and had hoped for a few weeks but literally had 2 days to turn it around. Life in the Bubble always throws you a curve
Often we see celebrities in the press during a colour transition and they look slightly imperfect but for the film or tv show its spot on, most colour changes/ corrections are better when going from dark to light gradually, i believe in leaving the hair in good condition , remember beautiful colour is really only achieved when the hair is in great condition (this is why we should always offer our professional shampoo and conditioning systems to clients) up sell!
My initial thought was to use Loreal professional Effesor which although I like you can’t do a pre lightening service on the same day so i would have needed more time for the balayage. with Effesor technically you need to do what they call a search cleanse and if thats not enough on to the deep cleanse , its all about finding out the true colour story that clients don’t always tell us and so you don’t damage the hair. You can then colour the hair but no pre lightener can be used that day so I would have needed at least 24 hours at least to rest. Alternatively I also like Goldwells colour remover system this removes the colour molecule and can be done in one or 2 applications i’ve had great success with it and its in my kit bag so to speak.
The whole start of 2015 has been so busy and Balayage Education has me going all over the country. I managed to stop over Easter but only just.
The begining of March saw me at Pro Hair live in Manchester where I not only launched my new balayage by Jack Howard pre bonded and micro ring Balayage kits for Beauty works online, but also saw me hosting the creative zone for the full two days which was great fun and interesting to be on the other side of the stage instead of on it. The Monday saw me launch my new social media seminar on the businesss zone, the concept is very much a personal story for me of how i’ve used social media to my advantage, lots of great questions and engagement so much so I will be doing the same seminar in London in April.