Trends are things that keep us interested in the world of hair, they can inspire us, define us help our businesses grow and make money with. Not so may years ago Trends would filter down from the catwalk into a magazine and eventually onto the high street ( remember that brilliant scene in the Devil wears Prada). That has all changed with social media, especially Instagram and Pintrest,and online fashion sites. I personally have done well by introducing a perceived trend Balayage to the UK market but that was an aready established techniquee in France and USA It just hadn’t caught on in the UK.
we live in a digital age and we are hairdressers who need to showcase our work, but are we showcasing it well and doing enough? All the product companies have content for us to use but that isn’t always reflective of you. ive found Instagram a great tool to showcase before and afters and the video option is brilliant, but that’s not enough for me, and so for the last 4 years i’ve taken to doing my own shoots, and have learnt many things along the way.Collections can be shared over a huge army of platforms, you can submit them to trade magazines ,use them on your website ,in your shop window, put them up on facebook,instagram,and also on the many platforms dedicated to the hairdressing industry. You can also submit them for competitions.
Collections can be expensive, but there are ways to bring those costs down I think for my first balayage one the costs where the photographer who is brilliant and i love working with hime and the MUA who again rocked it. here are my tips on shooting on a budget
The Pro difference part 2
The other month we where talking numbers, From decline in salon visits and how we under index in every colour except blonde to the shocking amount of women who feel they can get the same colour at home as the salon and those tricky mixers who do colour at home and in the salon .This month i’m going to share some ideas and thoughts on how to get women women back into the salon
Across all colour shades women have told us through a loreal professional survey that they want from colour, the biggest desire is that it looks natural, rich.even,different tones, subtle tones and many others but the stand out was natural