For most of last year, when travelling and teaching one thing came up over and over gain, and that was managing the clients expectation, it didn’t matter the class or the level it was as if this was the biggest thing in the room. Last year I did write about the consultation you can read that here, but I do think this is something worth touching on so we can split clients into a few different groups, but before we do that, its important that we as an industry stand tall and proud, we are the ones who have the knowledge, been on the courses, up skilling all the time and we shouldn’t be afraid of a colour change or the word NO, if we feel its applicable.
we live in a digital age and we are hairdressers who need to showcase our work, but are we showcasing it well and doing enough? All the product companies have content for us to use but that isn’t always reflective of you. ive found Instagram a great tool to showcase before and afters and the video option is brilliant, but that’s not enough for me, and so for the last 4 years i’ve taken to doing my own shoots, and have learnt many things along the way.Collections can be shared over a huge army of platforms, you can submit them to trade magazines ,use them on your website ,in your shop window, put them up on facebook,instagram,and also on the many platforms dedicated to the hairdressing industry. You can also submit them for competitions.
Collections can be expensive, but there are ways to bring those costs down I think for my first balayage one the costs where the photographer who is brilliant and i love working with hime and the MUA who again rocked it. here are my tips on shooting on a budget
As I look back over the year it’s scattered with highlights (no pun intended!) It started with a bang with the launch of Jack Howard at Paul Edmonds, and what a brilliant collaboration it’s been. Working alongside such a caring talented man with a brilliant team where everyone has made me feel so welcome has just been fantastic.
The recent rise of the Dandy in fashion can only be a good thing for hairdressers and barbers because with that comes a huge opportunity to up-sell product and colour.
Red is the current IT girl micro colour trend or so it seems, we can’t open a magazine without reading about it and even the Daily Mail did an article on it earlier in the year (more about that later).
My lovely client Clara Paget has gone back red, who is filming the hit USA show Black Sails which you can now see on Amazon here in the UK. Ronze ‘a red bronze’ is trending in the USA a getting a slight look in here in the UK