Recently I was invited to hear Josh Wood talk at a Redken event, a rare opportunity to listen to an industry icon talk. The subject got onto trends and what Josh thought; it was so interesting because he also feels that because the technology of colour, either from a box or a tube, is so good and getting even better, the only thing that’s going to distinguish us from our competitors is the application. Given that most hairdressers say they do balayage and to some interpretation they do, what sets one apart from the other? APPLICATION. It’s the same for most commercial looks now because the colour choice is what fans the instagram story, but it’s the application that makes it look amazing.
Who Said Commercial Colour Was Boring?! follow me over two articles where I discuss why its not.
I recently read this line in an article: ‘When will you decide to take action on all that education you’re consuming? Because the truth is, until you do, please do not expect any changes to occur.”
Many consumers can be confused by ombre and balayage, mainly because the lines are blurred and not all colourists know the difference . The number one rule for colorists should be “know your techniques” as there are so many and the consumer is know super informed on trends, so a basic understand of whats going on is so important and is what I would call the “pro difference”
Last year 442 trend where identified on social media , so putting your tools down at 6pm isn’t going to work, we all need to be doing our research after the day is done.
Ombre is a colour technique it means to shadow and goes from dark to light in a very soft graduation of color, no harsh lines anywhere. This technique works best on longer hair with few layers, and I always love to put a face frame of balayage arround the face for maximum Impact and to connect the whole look. Its done with Pre lightner and can be as soft or strong as you like as long as the transition from dark to light is seamless
For most of last year, when travelling and teaching one thing came up over and over gain, and that was managing the clients expectation, it didn’t matter the class or the level it was as if this was the biggest thing in the room. Last year I did write about the consultation you can read that here, but I do think this is something worth touching on so we can split clients into a few different groups, but before we do that, its important that we as an industry stand tall and proud, we are the ones who have the knowledge, been on the courses, up skilling all the time and we shouldn’t be afraid of a colour change or the word NO, if we feel its applicable.
we live in a digital age and we are hairdressers who need to showcase our work, but are we showcasing it well and doing enough? All the product companies have content for us to use but that isn’t always reflective of you. ive found Instagram a great tool to showcase before and afters and the video option is brilliant, but that’s not enough for me, and so for the last 4 years i’ve taken to doing my own shoots, and have learnt many things along the way.Collections can be shared over a huge army of platforms, you can submit them to trade magazines ,use them on your website ,in your shop window, put them up on facebook,instagram,and also on the many platforms dedicated to the hairdressing industry. You can also submit them for competitions.
Collections can be expensive, but there are ways to bring those costs down I think for my first balayage one the costs where the photographer who is brilliant and i love working with hime and the MUA who again rocked it. here are my tips on shooting on a budget
As I look back over the year it’s scattered with highlights (no pun intended!) It started with a bang with the launch of Jack Howard at Paul Edmonds, and what a brilliant collaboration it’s been. Working alongside such a caring talented man with a brilliant team where everyone has made me feel so welcome has just been fantastic.