When an industry icon like Josh Wood talks, you always get an eye-opening insight into the colour business. So it was fascinating to hear Josh’s thoughts about colour trends at a recent Redken event.
A few years ago, salon colour menus were stuck in a rut, with uninspiring colour descriptions like ‘T-bar’ and ‘half-head highlights’ that don’t speak to the consumer. These techniques were one-size-fits-all colours that didn’t take the individual client into account and which made colour a chore.
Who Said Commercial Colour Was Boring?! Follow me over two articles where I discuss why it’s anything but boring (check out part 2 here).
Balayage, ombre, root stretch, colour melting it feels like every time you scroll through your Instagram feed there’s a new hair colour trend that you ‘simply have to have’.
‘How can I manage my clients’ expectations?’ I’m not sure how many times I’ve been asked that question in the last year or so, but it’s no exaggeration to say it’s the key topic that comes up every time I teach a class.
Balayage: it’s the colour technique that made hair colour exciting again. The hand-painted colour technique that enables your colourist to place pieces of colour to best complement your haircut, skin and features so it looks really natural rather than actually coloured.