When an industry icon like Josh Wood talks, you always get an eye-opening insight into the colour business. So it was fascinating to hear Josh’s thoughts about colour trends at a recent Redken event.
A few years ago, salon colour menus were stuck in a rut, with uninspiring colour descriptions like ‘T-bar’ and ‘half-head highlights’ that don’t speak to the consumer. These techniques were one-size-fits-all colours that didn’t take the individual client into account and which made colour a chore.
Who Said Commercial Colour Was Boring?! Follow me over two articles where I discuss why it’s anything but boring (check out part 2 here).
Balayage, ombre, root stretch, colour melting it feels like every time you scroll through your Instagram feed there’s a new hair colour trend that you ‘simply have to have’.
Balayage: it’s the colour technique that made hair colour exciting again. The hand-painted colour technique that enables your colourist to place pieces of colour to best complement your haircut, skin and features so it looks really natural rather than actually coloured.
Trends are things that keep us interested in the world of hair, they can inspire us, define us, help our businesses grow and enable us to make money. Not so many years ago trends would filter down from the catwalk into a magazine and eventually onto the high street (remember that brilliant scene in the Devil wears Prada?).