When an industry icon like Josh Wood talks, you always get an eye-opening insight into the colour business. So it was fascinating to hear Josh’s thoughts about colour trends at a recent Redken event.
Balayage, ombre, root stretch, colour melting it feels like every time you scroll through your Instagram feed there’s a new hair colour trend that you ‘simply have to have’.
‘How can I manage my clients’ expectations?’ I’m not sure how many times I’ve been asked that question in the last year or so, but it’s no exaggeration to say it’s the key topic that comes up every time I teach a class.
Balayage: it’s the colour technique that made hair colour exciting again. The hand-painted colour technique that enables your colourist to place pieces of colour to best complement your haircut, skin and features so it looks really natural rather than actually coloured.
Trends are things that keep us interested in the world of hair, they can inspire us, define us, help our businesses grow and enable us to make money. Not so many years ago trends would filter down from the catwalk into a magazine and eventually onto the high street (remember that brilliant scene in the Devil wears Prada?).
As I look back over the year it’s scattered with highlights (no pun intended!) It started with a bang with the launch of Jack Howard at Paul Edmonds, and what a brilliant collaboration it’s been. Working alongside such a caring talented man with a brilliant team where everyone has made me feel so welcome has just been fantastic.