Recently I was invited to hear Josh Wood talk at a Redken event, a rare opportunity to listen to an industry icon talk. The subject got onto trends and what Josh thought; it was so interesting because he also feels that because the technology of colour, either from a box or a tube, is so good and getting even better, the only thing that’s going to distinguish us from our competitors is the application. Given that most hairdressers say they do balayage and to some interpretation they do, what sets one apart from the other? APPLICATION. It’s the same for most commercial looks now because the colour choice is what fans the instagram story, but it’s the application that makes it look amazing.
A few years ago, salon colour menus were stuck in a rut, with uninspiring colour descriptions like ‘T-bar’ and ‘half-head highlights’ that don’t speak to the consumer. These techniques were one-size-fits-all colours that didn’t take the individual client into account and which made colour a chore.
For most of last year, when travelling and teaching one thing came up over and over gain, and that was managing the clients expectation, it didn’t matter the class or the level it was as if this was the biggest thing in the room. Last year I did write about the consultation you can read that here, but I do think this is something worth touching on so we can split clients into a few different groups, but before we do that, its important that we as an industry stand tall and proud, we are the ones who have the knowledge, been on the courses, up skilling all the time and we shouldn’t be afraid of a colour change or the word NO, if we feel its applicable.
Classic Balayage pieces should be very close and soft at the root leading to a thicker highlight at the ends of the hair. Balayage is applied on the surface of the section and not saturated through the section until the very tips, otherwise you would have a streak of colour that isn’t very soft at all. It can also be called a freehand technique because no foil or meche is used to create the highlights, instead we use professional cling film to separate the layers which is much softer. Because it’s handpainted, your colourist can choose the placements to best complement your haircut, skin and features so it looks really natural rather than actually coloured. There’s no stripy look, it emulates what you would get naturally.
Balayage has evolved as people have experimented with it, and it now falls into different categories – creative, classic, micro, Californian, and this allows colourists to work in many different ways which gives them more creativity. New York Lights, the face framing technique is the most important for any age; it’s natural, beautiful and gives an instant lift. 6 pieces can make all the difference, it doesn’t have to be a headful of balayage to make an impact.
Classic Balayage is saturated at the ends and product is loaded in the mid-lengths, feathered up to the root and spread down over the surface of the section for a seamless finish.
Creative Balayage is saturated at the ends and product is loaded in the mid-lengths. The difference here is that whilst we spread the product down to the ends, we only feather slightly for a more subtle finish.
Micro Balayage is achieved by saturating the ends, loading product just above this and feathering up. California is a much heavier incarnation of this application; still very soft at the root but much more coverage.
Trends are things that keep us interested in the world of hair, they can inspire us, define us help our businesses grow and make money with. Not so may years ago Trends would filter down from the catwalk into a magazine and eventually onto the high street ( remember that brilliant scene in the Devil wears Prada). That has all changed with social media, especially Instagram and Pintrest,and online fashion sites. I personally have done well by introducing a perceived trend Balayage to the UK market but that was an aready established techniquee in France and USA It just hadn’t caught on in the UK.
we live in a digital age and we are hairdressers who need to showcase our work, but are we showcasing it well and doing enough? All the product companies have content for us to use but that isn’t always reflective of you. ive found Instagram a great tool to showcase before and afters and the video option is brilliant, but that’s not enough for me, and so for the last 4 years i’ve taken to doing my own shoots, and have learnt many things along the way.Collections can be shared over a huge army of platforms, you can submit them to trade magazines ,use them on your website ,in your shop window, put them up on facebook,instagram,and also on the many platforms dedicated to the hairdressing industry. You can also submit them for competitions.
Collections can be expensive, but there are ways to bring those costs down I think for my first balayage one the costs where the photographer who is brilliant and i love working with hime and the MUA who again rocked it. here are my tips on shooting on a budget