When an industry icon like Josh Wood talks, you always get an eye-opening insight into the colour business. So it was fascinating to hear Josh’s thoughts about colour trends at a recent Redken event.
A few years ago, salon colour menus were stuck in a rut, with uninspiring colour descriptions like ‘T-bar’ and ‘half-head highlights’ that don’t speak to the consumer. These techniques were one-size-fits-all colours that didn’t take the individual client into account and which made colour a chore.
Trends are things that keep us interested in the world of hair, they can inspire us, define us, help our businesses grow and enable us to make money. Not so many years ago trends would filter down from the catwalk into a magazine and eventually onto the high street (remember that brilliant scene in the Devil wears Prada?).
I’ve had some great feedback on my recent post about the Professional Difference with hair colour.
Now you can recognise the challenges that you face – from the decline in salon visits to the alarming number of women who believe they can get the same colour at home as they can in your chair – the big question many people have been asking me is ‘how am I going to get clients back into my salon?’
There have been may controversies over the bonding market in the UK especially over who was responsible for the final mix neither the colour houses or the bonding companies would take responsibility for the end product which left us the hairdressers responible and in a precarious position. With the help of The Hair Council and Just hair Insurance, Sophia Hilton and myself we finally managed to change that with some insurance companies,I myself have never been a fan of one size fits all and so I used them as stand alone treatments until L’oreal launched smartbond a bonding kit that had been tested on all its haircolour products finally it felt safe to use
I’ve been thrilled with the results, more shine,stronger feeling hair and clients have been loving it. Of course its brilliant in my prelightners for Balayage but also amazing in regular colour, because of the way it works their is less fade in colours which is brilliant and on those balayaged ends they feel stronger than ever. But like anything else its not a miracle if you wouldnt colour the hair inf front of you because its so damaged then dont think smartbond will make it okay, you will still need to focus on getting the hair back into good enough shape before attempting to colour and so your smartbond can be used as a stand alone treatment. You don’t need to increase the volume of developer or extend the development time, which is a huge thing for me and a win win for clients.
This summer, all eyes will be firmly on Rio for the Olympic games, but it’s the beautiful Brazilian girls’ hair colour that’s caught my gaze. I’ve just returned from my client Ana Beatriz Barros beautiful wedding and while I was there I was struck by how so many of the Brazilian supermodels have beautiful, healthy, done-but-not-done colour. This super natural, barely there colour is the new suit all shade – just as make-up has moved past contouring to non-touring, and Kate Moss is creating her favourite nude lip colours for Rimmel, barely there hair is the new colour to covet. Balayage is the perfect way to lighten up for a super natural summer look while keeping the hair lovely and healthy – a key element in the Brazilian girl look. Healthy colour is so important – there’s nothing sexier than a shiny, natural shade, and Ana’s Balayage gives sun kissed ends with some brighter shades around the face, which work really well for the camera as well as in real life.” ‘Healthy’ really sums up the Brazilian poster girl – healthy, strong body, beautiful healthy luxurious hair. If you’re not quite there on the hair strength then I can’t recommend Viviscal Professional enough, it’s a simple food supplement to feed your hair and I’m seeing amazing results in my clients who have been using it for at least 3 months.